brand-conscious

brand-conscious
brand-conscious ˈbrand-ˌconscious adjective
1. someone who is brand-conscious only likes to buy products made by certain famous companies:

• Chinese consumers are very brand-conscious when it comes to buying over-the-counter drugs.

2. a brand-conscious company or organization is very concerned about what people think of its name and its products:

• For brand-conscious companies, the image that the company presents to clients is the most important part of their marketing strategy.

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brand-conscious UK US (also brand conscious) adjective MARKETING, COMMERCE
► aware of popular brands and wanting to buy particular brands rather than others: »

Retail experts say the shoe might be a tough sale to brand-conscious kids.

 »

Chinese consumers are brand-conscious and quite well informed about cars.

► a company that is brand-conscious is aware of the importance of customers' opinions about its brands: »

In order to break into world markets, you have to be brand conscious.


Financial and business terms. 2012.

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